Transforming Transportation: Volkswagen Truck & Bus is now TRATON GROUP
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TRANSFORMING
TRANSPORTATION: VOLKSWAGEN TRUCK & BUS IS NOW TRATON GROUP
- Official
name change major milestone on the way to become Global Champion;
- Renschler:
“TRATON is a young company with the unique character of a start-up and the
extensive experience of its traditional brands. This combination is what it
takes to re-invent transportation for future generations.”;
- Strong
brands MAN, Scania, Volkswagen Caminhões e Ônibus and RIO to retain their own
identities;
- TRATON
GROUP enables brands to foster collaboration to the benefit of their customers.
Munich - As
of today, one of the world’s leading transportation groups has a new brand
identity: Volkswagen Truck & Bus AG has become TRATON AG.
Andreas Renschler, Chief
Executive Officer of TRATON AG and member of the Board of Management of
Volkswagen AG, said: “TRATON is a young company with the unique character of a
start-up and the extensive experience of its traditional brands. This
combination is what it takes to re-invent transportation for future
generations. Today, we start spreading the TRATON spirit across all our brands,
locations and functions. It is impressive to see how strong our ties are:
TRATON lives through the brands and vice versa. Together we are the TRATON
GROUP and we are dedicated to drive transportation to the next level.”
The Group, founded in 2015 as Volkswagen Truck & Bus GmbH, comprises the brands
MAN, Scania, Volkswagen Caminhões e Ônibus and RIO. TRATON as new identity for
the umbrella brand will foster the entire Group’s independence on the way to
become Global Champion, i.e. the most profitable, innovative and global player
in the transportation industry.
“Our Group consists of
strong unique brands, but TRATON makes us even stronger. Under one roof we are
able to join forces and bundle our innovative power. TRATON connects the brands
and fosters our collaboration. With TRATON we are laying the foundation for a
new ecosystem of transport and logistics,” said Henrik Henriksson, CEO of
Scania and member of the board of management of TRATON AG.
Within the first initial
years, the Group has already made significant progress by focusing on its
Global Champion Strategy. The Group increased the global presence of its brands
by entering strategic partnerships and realised synergies through bundling
forces in purchasing and R&D.
“As a Group, we have grown
together faster than expected. Now, we are leveraging our combined strength and
sharing experiences across brands even more. The Group’snew identity TRATON
reflects our DNA and our open mindset to learn from each other and to go new
ways. It stands for this joint approach and will promote it further,“ said
Joachim Drees, CEO of MAN and member of the TRATON GROUP management board.
With today’s go-live of the
new name, the Group will start an “inside-out-campaign” with parallel employee
events taking place in Munich, Braunschweig, São Paulo and Södertälje. The
fundamental idea is to spread the TRATON spirit across the organization in
different waves and to write the TRATON story together. The approach follows a
network philosophy: nominated ambassadors are part of TRATON’s next generation
and create a community. They will use today’s momentum and motivate other teams
within TRATON GROUP to connect across brands, hierarchies and functions. An
internal platform with multimedia content and on-site dialogues will keep the
movement running.
Antonio Roberto Cortes, CEO
of Volkswagen Caminhões e Ônibus and member of the TRATON GROUP management
board: “TRATON gives our brands new identification potential. It will help to
distinguish between the Group and other Volkswagen brands. Ever since we
started working together, every member of our team was eager to drive things
forward through collaboration and to help our customers to win the race. This
idea has a name: TRATON.”
The new name as well as the
new claim “transforming transportation” reflect what the company is striving
for and how it is acting:
• TRAnsformation of the ecosystem transport is our mission – for
everyone’s benefit.
• TRAnsportation is our and our customer’s passion.
• TONnage is what our customers are moving around the world,
every day.
• TRAdition of our strong brands is what is grounding us.
• Always “ON” is the ultimate goal of our customers and our
attitude in order to make everything possible for them.
TRATON AG, formerly
Volkswagen Truck & Bus AG, is a wholly-owned subsidiary of Volkswagen AG
and a leading commercial vehicle manufacturer worldwide with its brands MAN,
Scania, Volkswagen Caminhões e Ônibus, and RIO. In 2017,
TRATON GROUP’s brands sold around 205,000 vehicles in
total. Its offering comprises light-duty commercial vehicles, trucks, and buses
which are produced at 31 sites in 17
countries. The Company had a workforce of around 81,000
worldwide across its commercial vehicle brands as of December 31,
2017. The Group seeks to transform the transportation
system through its products, its services, and as a partner for its customers.
komarjohari@gmail.com
ขอขอบคุณ : Volkswagen Group
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